~19s
Mobile load · old site
Nearly twenty seconds before the main content appeared on a phone.
Case Study · Website Design & Build A 19-second site,
A 19-second site,
rebuilt to feel calm and load in three.
The Care Collective is a ministry of trained spiritual companions who walk alongside pastors and ministry leaders — caring for the whole person, not just the role they carry. Their work is unhurried and deeply human. Their old website was none of those things: slow on a phone, dated, and out of step with the calm spirit of the people behind it. We gave them an online home worthy of the work.
The problem
A calm ministry with a site that felt anything but.
The old build no longer reflected the craft of their work. It was slow — especially on the phones most visitors use — and the experience simply didn’t match the calm, careful people behind it.
61
Mobile performance · old
A failing Google Lighthouse score on the device most visitors use.
Dated
The old experience
A tired, sluggish feel that no longer matched the ministry’s spirit.
Our approach
Faithful to the brand. Elevated in every detail.
Honor what they already loved, elevate everything around it, and make the whole experience effortless and fast.
01
Faithful to the brand they loved
This was never a rebrand. We began with what The Care Collective already loved — the soft, natural palette, the elegant typography, the serene imagery — and treated it with real reverence, refining the spacing, rhythm, and gentle motion around it. The result feels unmistakably like them, only calmer, more confident, and more polished.
02
Rebuilt to feel effortless
We rebuilt the experience from the ground up to be fast and stable on any device. Pages now appear almost instantly and stay smooth as you move through them — so the very first impression is one of ease, fitting for a ministry built on rest and care.
03
A quiet space for their writing
An elegant, distraction-free reading experience for the team’s monthly reflections, with a simple archive so nothing they’ve written ever gets lost.
04
A gentle, automatic connection
When the team publishes a new reflection, subscribers receive it as a beautifully branded message — with no extra work required. And a warm contact experience responds to everyone who reaches out, so no one who needs care is left waiting or wondering.
Brand-faithful redesignCustom-builtMobile-firstReflections + archiveBranded emailWCAG-minded
The results
From nineteen seconds to under three.
Same ministry — rebuilt with care ~6× faster
Old website ~19s
Rebuilt, brand-faithful <3s
92 mobile
Performance 98 desktop
Performance 100
SEO 100
Best Practices Google Lighthouse · mobile 61 → 92, desktop 93 → 98 · perfect 100 for SEO & best practices · strong accessibility throughout
In their words
Straight from the people behind the ministry.
“I have a partner in you, not just a designer… your all-around creativity gave life to the site that I have not had with previous designers.”
Mary Jean PowersThe Care Collective “WOW, the new site looks AMAZING! So crisp, inviting, and professional. Thank you for your work on this — it means so much!”
Kathryne WinterThe Care Collective An online home worthy of your work.
Whether you have a brand you love and want protected, or you’re starting fresh, we build sites that feel like you — calm, clear, and remarkably fast. Let’s talk about yours.