Case Study · Marine Construction

We didn't pick six photos for a gallery.
We pulled GPS from 218.

How a page-five WordPress site for a Nebraska marine contractor became a perfect-100 local search machine — with a live map of every shoreline he's built.

ClientOutback Construction LLC
SectorMarine construction
In business since1998
Live atoutbackconstruction.net
Outback Construction website built by BDX Omaha
The starting line

The demand was already there. The old site couldn't catch it.

Outback has built seawalls, docks and beaches on Southeast Nebraska's lakes for 28 years. Their WordPress site was quietly leaking every one of those searches.

41
Google performance score
Slow, heavy, page-five material
6,764
Monthly search impressions
Real demand — nearly 7,000 people a month
12
Clicks earned from them
Stuck around position 45 · 0.2% CTR
The signature move

Every drone photo carried its own coordinates. So we mapped all of them.

The client handed us 218 aerial photos. Instead of cherry-picking a handful, we pulled the GPS metadata out of every file, clustered them into real job sites, and reverse-geocoded each one to its actual lake community — then built a live map. Click a pin, see the work.

218 drone photos extract GPS 17 job sites
No stock photos. No "proudly serving the area." Real coordinates, real lakes, real work.
What we built

A fast, static site engineered to win local search — and run itself.

A local-SEO page network

Eleven location pages on a hub-and-spoke model — dedicated pages for the money lakes (Woodcliff, Beaver Lake, Newport Landing) that own the searches homeowners actually type.

An automated lead funnel

Every form fill fires an instant notification to the owner and a branded auto-reply to the customer — tracked end to end. The old site couldn't count a single lead.

A zero-downtime migration

Moved off WordPress and cut the domain to Cloudflare without a minute of downtime — and without dropping one email from their Google Workspace.

Rankings preserved

Every old, indexed URL 301-redirects to its new home, so 28 years of accumulated search equity carried straight across instead of 404-ing into the void.

Astro staticCloudflare WorkersEXIF GPS pipelineJSON-LD schemaGA4 + GTMResend lead email
The numbers

Four perfect scores. One very different starting point.

100Performance
100Accessibility
100SEO
100Best Practices

Google Lighthouse — desktop

41 92 Mobile speed score on Google's punishing slow-4G test — more than doubled.

Your competition isn't sitting on data like this.

If you've got a business worth showing off, we'll build the machine that shows it off — and brings the work in.