WordPress + Elementor
Heavy, dated, and slow — page-builder bloat holding a premium brand back.
Case Study · Website Rebuild A heavy WordPress site,
A heavy WordPress site,
rebuilt to score a perfect 100.
JK Fencing — Best of Omaha winner and exclusive Buckley Fence dealer — was running on a heavy, aging WordPress/Elementor build. We rebuilt it by hand: visually stunning, blazing fast, and built to dominate local search — without losing a decade of hard-won ranking equity.
The challenge
A premium brand, stuck on a slow, aging site.
The goal was a visually stunning, blazing-fast site that dominates “Omaha fence company” search — migrated off WordPress without losing a decade of accumulated ranking equity in the process.
A decade of equity
Years of hard-won rankings a careless migration could wipe out overnight.
Local search to win
“Omaha fence company” and its variants — the searches that fill the schedule.
The solution
Rebuilt by hand, migrated without a scratch.
A full custom rebuild — every page, post, and ranking carried over — with a premium design system and a lead pipeline the client owns outright.
01
The whole site, hand-rebuilt from scratch
We moved the entire WordPress export into a hand-built custom site — 48 pages covering every service, a 20-post blog, and 9 city-specific local-SEO landing pages the old site never had.
02
Zero ranking loss on cutover
We preserved every legacy URL 1:1, with 301 redirects for the handful that changed. A decade of accumulated SEO equity carried over intact — no traffic dip, no re-earning rankings from scratch.
03
Premium design + a full SEO backbone
A bold, premium design system built from the brand’s seal logo — flawless on mobile — backed by a complete technical foundation: LocalBusiness / Service / FAQ / Article schema, consistent NAP, sitemap, and a clean canonical strategy.
04
A fully-owned lead engine
A custom quote form → a serverless function → branded HTML lead alert to the owner, plus a branded customer auto-reply — no third-party form service, no monthly SaaS. Git-connected CI/CD auto-builds and deploys every push to a global edge network.
Hand-codedCustom CSSEdge-hostedServerless formsTransactional emailGA4Schema / structured data1:1 URL migration
The results
A perfect 100 on desktop. 99 on mobile.
Measured on Google PageSpeed / Lighthouse at launch. Desktop Core Web Vitals: LCP 0.8s · CLS 0 · TBT 10ms. Mobile: LCP 1.8s · CLS 0.
100 desktop
Performance 100
Accessibility 100
Best Practices 100
SEO Desktop Google Lighthouse · mobile: performance 99, all others 100
0.8sDesktop LCP · CLS 0
1.8sMobile LCP · CLS 0
$72.60Cost per lead · Google Ads · 36% under target
Every legacy URL preserved 1:1 — zero ranking loss on cutover — plus a fully-owned, branded lead pipeline the client controls outright, and a git-push deploy pipeline that ships to the edge in seconds. And the Google Ads engine we run underneath still delivers leads at $72.60 — 36% under target. Fast, owned, and built to keep winning Omaha fence search.
A rebuild shouldn’t gamble with your rankings. Ours don’t.
We migrate off WordPress without losing what you’ve earned — it’s exactly what The Sub-Second Rebuild delivers, fixed-price and guaranteed. See the Health Insurance Experts rebuild, then book a free strategy call.