8.4s
Mobile LCP · old site
Over eight seconds before the main content appeared on a phone.
Case Study · Rebrand & Web Build A slow, generic template —
A slow, generic template —
rebuilt into a brand.
Lastovica Masonry — run by Jarod Lastovica — does brick and stone veneer, chimney restoration, concrete, hardscapes, and tile across the Omaha metro. Premium work, sold by a site that looked off-the-shelf and took 8.4 seconds to load on a phone. We rebranded it and rebuilt it.
The problem
Premium work, priced like a bargain — by the website.
A tired, template-looking site tells a high-dollar customer you’re a low-dollar shop. And when it takes eight seconds to load on a phone, most of them never even get that far.
60
Mobile performance
A failing Google Lighthouse score on the device most visitors use.
6.5s
First paint
Six-plus seconds of blank screen — on a generic, off-the-shelf template.
What we did
New brand, new build, same craftsman.
Give the work an identity worthy of it, then put it on a foundation that loads instantly and ranks.
01
A brand that looks like the craftsmanship
The old site was a generic dark template that looked like every other contractor. We rebuilt the identity around a premium masonry brand — a shield mark, a grounded stone-and-steel palette, and a confident line: “Masonry Built to Last a Lifetime.” It finally looks as solid as the work.
02
Hand-coded — no page builder
We rebuilt the whole thing by hand and shipped it to a global edge network. The 8.4-second mobile load was a template shipping megabytes of junk before the hero. The rebuild ships almost none.
03
Built for the searches that pay
Structured around what Omaha homeowners and GCs actually search — brick & stone veneer, chimney restoration, concrete, hardscapes, tile — with clean, crawlable markup and local signals, so the site earns the click instead of hiding on page two.
04
Owned, fast, and AI-ready
Perfect accessibility and SEO, zero layout shift, and a build that passes Google’s new Agentic Browsing check 2/2 — so AI search and assistants can read and recommend the business. The old site scored 0/2.
Brand identityStatic-firstEdge-hostedHand-codedAVIF/WebPLocal SEOZero CLS
The results
Eight-and-a-half seconds down to under two.
Same business — rebuilt by hand ~5× faster
Old template 8.4s
Rebuilt static-first 1.7s
100 desktop
Performance 100
Accessibility 100
Best Practices 100
SEO Desktop Google Lighthouse · mobile: 99 performance, 100 everything else · Agentic Browsing 2/2 (AI-agent ready)
“I didn’t believe a website was something I needed — until I met Tyson. He proved me wrong. It brings in a ton of additional leads and builds confidence with the customer before we even meet. Do it sooner than later.”
Look like the money you charge.
If your site makes premium work look cheap — or makes customers wait — we fix both. A rebrand and a rebuild, hand-coded to load instantly and rank. See how it works with The Sub-Second Rebuild.