15.3s
Mobile LCP · old site
Over fifteen seconds before the main content appeared on a phone.
Case Study · Website Rebuild A 15-second site,
A 15-second site,
rebuilt to load in two.
Luna Babies Foundation is a Nebraska 501(c)(3) that supports families grieving the loss of an infant — with a caring community, direct financial assistance, and a Remembrance Garden. Families reach for that help at the hardest moment of their lives, most often on a phone — and the old site made them wait more than fifteen seconds to see it, then shifted under their thumb as it loaded. We rebuilt it.
The problem
Grieving families, kept waiting fifteen seconds.
For a nonprofit, the website is the front door — to help and to donations. The old build was slow, taking over fifteen seconds to show its main content on a phone, and unstable, shifting as it loaded. Families in crisis and would-be donors don’t wait around for that.
0.237
Layout shift (CLS) · old
The page jumped and reflowed as it loaded — hard to read, easy to mis-tap.
0/2
AI-agent readiness · old
Invisible to AI search — failing Google’s Agentic Browsing check outright.
Our approach
Faithful to the mission. Fast enough to meet the moment.
Honor the identity families already trust, rebuild it to be genuinely fast and stable, and make it effortless to give — or to find help.
01
Faithful to the mission
We kept the calm, hopeful identity families already knew — the butterfly, the soft palette, the gentle tone — and elevated it. Custom-built, with none of the bloat that was dragging the old site down, so it feels like Luna Babies, only lighter and more assured.
02
Fast enough to meet the moment
Families reach for this help at the hardest moment of their lives, usually on a phone. We took the mobile load of the main content from 15.3 seconds to 2.4, and eliminated the layout shift entirely — so the site is ready the instant someone arrives, instead of jumping under their thumb.
03
Built for giving and for finding help
A clear donation path with a live fundraising goal, plus support-group sign-ups, events, family assistance, and the Remembrance Garden — all easy to find and easy to use, whether someone came to give or came for care.
04
Accessible and AI-ready
Designed to be usable for everyone and readable by AI search — the site now passes Google’s Agentic Browsing check 2/2 (it failed 0/2 before), so families searching for support actually find them.
Brand-faithful rebuildCustom-builtDonations + eventsZero layout shiftWCAG-mindedAI-ready
The results
From fifteen seconds to under three.
Same mission — rebuilt by hand ~6× faster
Old website 15.3s
Rebuilt, brand-faithful 2.4s
100 desktop
Performance 100
Accessibility 100
Best Practices 100
SEO Desktop Google Lighthouse · mobile 55 → 95 performance, 100 SEO & best practices, layout shift 0.237 → 0 · Agentic Browsing 0/2 → 2/2 (AI-agent ready)
A site as ready as your mission.
Nonprofits live and die by the front door. We rebuild slow, dated sites into fast, accessible ones that turn visitors into donors — and reach the people who need help. See what it fixes with The Sub-Second Rebuild.